Students pitch to businesses at Islington Family Event

Almost 50 learners from Capital City College (CCC) were involved in a project combining business pitches and video creation for the Islington Family Event.

Held at the Business Design Centre earlier this month, the event was a real-life project that provided students with a unique, hands-on learning experience.

Rather than a hypothetical classroom exercise, this event gave business students the opportunity to pitch directly to companies, aiming to secure pledges that could lead to valuable work experience and potential future job opportunities. The students worked on a live brief in events management, requiring them to apply the skills and knowledge they’ve acquired in a real-world context.

Thirty-seven Business L3 Students and twelve Business L1 Students were involved in this project, which involved CCC learners from other disciplines. Media students produced and edited a professional video for the event, while performing arts students provided music.

A thought-provoking video made in collaboration with CCC learners.

This immersive experience was not only about completing a task but about preparing students for real challenges they may face in their careers, making the event a true reflection of the working world.

Toby Clark, Deputy Principal of CCC, who was present at the event, expressed immense pride in the students’ accomplishments.

These thoughts were shared by Lee Kennedy, a lecturer in business at CCC, who said:

“A huge thank you to our amazing business students for their exceptional efforts in organising the Islington Family Opening event at the BDC. Not only did they successfully negotiate the venue, but they also pitched to cover the catering costs for the evening! Your professionalism and initiative were truly inspiring.

“I’d also like to thank Anne F. for the time and effort she spent prepping her students before the pitch – your dedication made all the difference. A special mention to Prabhakar Tailor, who spent four months guiding his L3 students through how businesses and events work, as well as the stresses that come with organising behind the scenes. Without his support, this event wouldn’t have been possible.”

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