Our values

To create a future that’s uniquely yours.

Imagine turning your passion into a career—whether it’s creating new flavour combinations, designing groundbreaking technology, or driving change in your community. At Capital City College (CCC), we’re inspired by uncovering what the future holds for you – and we’ll help you grow your skills and self-belief to make it happen.

As the largest further and higher education college in London, we offer the quality you deserve; state of the art facilities and a wide range of courses as unique as your interests and aptitude. Through partnerships with industry and academia, we open doors to your real-world success.

Studying at our campuses isn’t just about good grades. It’s being part of a community within a community, that reflects the diversity and vibrancy of London itself. Where every background and perspective is celebrated, and everyone feels they belong.

As teachers and staff, we’re all driven by you – getting to know you, helping you feel valued and giving you hands-on support every step of the way. Whether you’re a creative spirit, a tech whiz, or a business mastermind, together we’ll create a future that’s uniquely yours.

So, are you ready to find out what’s in store? At Capital City College, we’ll help you discover a world of possibilities.

A world of possibilities

Real-life learning

Practical and personal, we provide valuable skills and knowledge that you can apply in the real world.

Connected community

Welcoming and open-minded, we create a community of people and businesses where you feel valued, supported, and confident to grow.

Expanded horizons

Innovating and inspiring, we help you become and achieve more than you thought was possible.

Frequently asked questions (FAQs)

Why are we introducing new a purpose and values? And why now?

A clearly defined purpose can change perception and behaviours, drive preference and deliver various other organisational benefits including attracting and retaining both talent and learners and inspiring each other to make CCC an even better place to study and work.

That’s why we’ve distilled the essence of who we are and what we stand for into our new brand strategy – this includes our purpose and values. By defining what they are we can make sure we properly embed them, as well as celebrate them and communicate them to our learners, partner businesses and the wider world.

Why do we have only three values? Do these replace our existing five values?

The first reason for having three values is that it’s a good number to remember – any more and it becomes easier to forget them. But more importantly, they have distinct roles to play in guiding our personality and behaviour. One is more rational, capturing the way we think, one is more emotional, reflecting how we feel; and the final one is more aspirational, showing how we need to stretch ourselves.

Yes, these three values will replace our existing five values.

How do they benefit me? How do they help me in my role?

We’re all individuals, and our differences make us a stronger team. However, we all share a fundamental desire to support our learners and help them grow. The values are written to make sure they apply to every one of us. While we all have our individual roles, by embodying these values we can create a more consistent and positive experience for our learners, making CCC an even better place to work.

What does it all mean to me? What do I need to do?

We don’t want our new brand story to just sit in a document. It applies to all of us and it’s our individual responsibility to understand it and apply it in our day-to-day work. Talk to your colleagues about it, ask them what it means to them and share with them what it means to you. Think about how you’ll embody and demonstrate it – chances are you probably already are.

How does the new purpose and values affect our culture? Does this help unify us as CCC?

Yes, our purpose and values are designed to inform our culture and unify all of us at CCC. During the development process we found that irrespective of sites or roles, learners sit at the centre of everything we all do. That has been key to informing our purpose and values. They are built out of what we already do, so you should all recognise them in the way you already work. Formalising them gives us a common understanding of who we are, what makes us special and how we can compellingly communicate this to others.

Does this apply to all centres?

Even though we work across different centres, we are one college – so yes, our purpose and values are for everyone. In fact, the whole purpose and values process was about finding and articulating what is common to all centres.

Will our performance review process change as a result of this?

Yes, the values will be embedded within our review process and other HR tools. More instructional details will be available here.

What does this mean for our organisation? Does this impact how we teach and engage with learners?

We can use the new brand strategy to support and inform the way we go about teaching and engaging with learners. For instance, if you wanted to make sure you were living our ‘Connected community’ value, you might think about how you can bring learners together – whether that’s something like starting a study initiative or a new club. Likewise, if you were focusing on our ‘Expanded horizons’ value, take a moment to ask yourself, “How could I do this differently? How could I improve on this and do it even better?”. Similarly, if you’re interacting with a learner, find ways to make them feel more confident and ambitious about whatever they want to achieve.

How does this impact our organisational strategy and offer?

The senior leadership team has been hands-on and fully involved in the development process. The values and purpose will be used as a vital input in our organisational strategy development.

Are there any organisational changes to be expected as a result of this?

Our purpose and values are designed to complement and support our current organisational structure – helping all of us work together to recognise and celebrate who we are as one college. We don’t expect there to be any structural changes.

Will this help us attract more learners and improve their outcomes?

The more unified and consistent we are across our organisation the more attractive our offering will be. And that’s not only to learners but also to partners and investors – which can only mean improved experiences for learners and ultimately better outcomes.

What does our purpose mean to learners? How do we talk about and explain the purpose to them?

Our purpose speaks directly to our learners and reflects our unwavering commitment to them. We’re here to create an environment where they feel empowered and valued as individuals – and to help them develop the skills and knowledge to pursue the future that is uniquely theirs.

What has been the process to develop the new purpose and values? Who was involved in the development of this?

Defining our purpose and values has been a rigorous and inclusive process involving insights, testing and collaboration with internal colleagues, external partners and our learners. This has included:

Multiple one-to-one interviews across diverse stakeholders
Young people focus group
Mini group interviews and discussions
Hypothesis testing with colleagues and learners across multiple sites

If you have any questions, please don’t hesitate to contact us.