Music students explore music in advertising with global agency BBH

Music and Music Production students learn about the world of Music and Sync and Supervision with global advertising agency BBH.

Music students from Capital City College (CCC) took part in a Music Sync and Supervision workshop with award-winning advertising agency Bartle Bogle Hegarty (BBH) to learn more about music in advertising. BBH is a global creative agency that specialises in increasing brand value and has delivered highly successful campaigns for clients such as Tesco, Burger King, Samsung, Audi and Levi’s.

Daniel Olaifa, Music Supervisor at BBH, led the workshop which took place on 8 January at CCC’s Holloway centre. The event was organised by Music Lecturer Daniel Partington and included 40 students from Music Performance and Production Level 2 Diploma, Music Performance and Production – Level 3 Diploma, and Music Performance and Production – Level 3 Extended Diploma.

During the workshop, Daniel Olaifa spoke to the students about his route into the advertising industry and gave insight into his role as Music Supervisor at BBH. While working at the agency, Daniel has contributed to a number of high-profile campaigns for brands such as Experian, Ribena, Burger King, and Tesco. Daniel also shared best practices in advertising relating to music supervision and music sync before talking to students about how to write music for adverts. In addition to working at BBH, Daniel is a professional musician and was able to talk about his experience of touring with acclaimed artist Biig Piig.

Daniel then set the students a project brief based on real-world client briefs and challenged them to create music for a specific advert. The students will work on the brief as part of their course and deliver their proposed music to Daniel. He will return to the college to give students feedback on their work in February.

The event gave students valuable information about the world of advertising and how music is placed in advertising campaigns. In addition to broadening and refining their music production skills through the project, the students will also benefit from Daniel’s professional feedback when he returns to the college.

Ariyan, a student on the Music Performance and Production – Level 3 Extended Diploma course, said: “It was an amazing look into music and advertising. I really learnt and got a better understanding of the process Daniel uses.”

If you’re interested in following a career pathway centred around music, take a look at our Music and Music Production courses and apply today!

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