Advertising Unlocked is an industry-wide open day, which sees top UK advertising and media agencies opening their doors to the next generation of advertisers once a year. During the day the companies reveal how campaigns are made and what jobs are available in the advertising industry at every stage of this process, giving students a taste of the real world.
Upon arrival, students were divided into groups and set a task which asked them to promote one of MullenLowe’s client’s brands. They had to develop their ideas and present them to MullenLowe employees at the end of the day. Our student teams worked closely with advertising professionals from the company who supported and mentored them, to help them develop their ideas.
Creative Media Lecturer at CONEL Selda Yuzudik, said: “I thought it was a fantastic experience and an eye opener for our students. Since the trip we have had loads of interest from students who want to pursue a career in marketing and advertising.
“The staff at MullenLowe were really helpful and professional. They treated our students like staff and really helped them develop their ideas and look at tasks in a different way.”
The trip was organised by curriculum manager Sharon Wallace and has resulted in some of the students being offered work experience because of their great work.
When presenting their ideas to the People Partner at MullenLowe, Nancy Poysden, they were judged and given feedback. The winning team were then awarded £20 Amazon vouchers each for their great idea and pitch.
Winning student Ellis Bocking said, “It was a really good day. The company was very welcoming to us as students. We obviously weren’t as good as them, but they listened to us and our ideas and helped us develop them.
“Winning was great, but seeing our ideas being accepted by a professional company was amazing!”