Brewing success: Enfield students craft winning strategies in Deloitte coffee shop challenge

Business Studies students at Capital City College (CCC)’s Enfield campus recently took part in an exciting business challenge set by Deloitte, the world’s largest professional services network and one of the Big Four accounting firms.

Held earlier this autumn, the Deloitte Business Challenge gave students the opportunity to step into the shoes of business consultants for a fictional local coffee shop, Roots & Brew, which was launching a new digital campaign entitled “The Root of Good Coffee.”

“It was inspiring to work with the students at Capital City College and see their creativity and enthusiasm first-hand,” said Samiel Tripathi, Manager at Deloitte. “The Deloitte Business Challenge gives students a real insight into consulting and marketing, while helping them develop practical skills they can carry forward in their careers.”

Throughout the day, students worked in teams alongside Deloitte staff members, analysing the business and developing creative strategies to support the campaign.

The challenge focused on three core themes:

• Storytelling: crafting Instagram posts and blog content to share Roots & Brew’s coffee journey.
• Local engagement: designing geo-targeted adverts with a QR-based digital punch card to reward loyal customers.
• Collaboration: proposing partnerships with local businesses for joint promotions and community events.

Teams presented their strategies to the Deloitte panel, receiving expert feedback and insights into real-world consulting and marketing practices. Deloitte staff also shared their career journeys, discussed working life at Deloitte, and highlighted the company’s inclusive culture.

Saj Mawnwoollah, Curriculum Manager for Business Studies at Enfield, said: “I’m thrilled to share that this challenge was an outstanding success. Our students not only honed their communication and problem-solving abilities but also applied classroom theory to real-world Deloitte case studies. The event offered invaluable hands-on experience, and Deloitte’s positive feedback speaks volumes about our students’ professionalism. We eagerly anticipate even more impactful collaborations in the future.”

Business student Tahina Gratteau-Giacoia said: “Working with Deloitte was amazing – it really helped me understand how business theory applies in the real world.”

Business student Khadija Omar added: “I loved collaborating with my team and presenting our ideas to industry professionals. It made me more confident in my skills.”

Anthony Robinson, Enrichment Manager at Capital City College, said: “This event perfectly combines enrichment with industry experience, giving our students a unique opportunity to learn from leading professionals while building essential skills for their future careers.”

Craving a business challenge? Come join our business courses and see if you’ve got what it takes to tackle real business problems in the classroom.

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