Creative Media Production and Technology: AI Generative Media - Level 3 Extended Diploma (UAL)

This course is accredited by the University of the Arts London (UAL).

Step into the future of creative production with our pioneering AI Generative Media course, part of the UAL Level 3 Diploma/Extended Diploma in Creative Media Production and Technology.

This innovative pathway explores how artificial intelligence is transforming media production – from generating visual assets and scripts to enhancing storytelling, post-production, and interactive experiences. You’ll experiment with emerging tools such as text-to-image generators, AI video editors, and machine learning algorithms while developing a critical understanding of the ethical, creative, and cultural implications of generative content.

Throughout the course, you'll:

• Explore creative workflows using AI platforms such as RunwayML, Midjourney, DALL·E, ChatGPT, and Adobe Firefly.
• Learn how to integrate AI tools into media production pipelines for content creation, pre-visualisation, and post-production.
• Develop a portfolio of experimental work, including AI-generated short films, animations, digital art, or immersive narratives.
• Collaborate with others to design original concepts that fuse human creativity with machine intelligence.
• Critically evaluate the role of AI in media, examining authorship, bias, copyright, and authenticity.

This course is ideal for curious and forward-thinking creatives who want to be at the forefront of new media practices and shape the future of the creative industries.

Extended Diplomas have two one-year programmes. You need to finish the first year before moving on to the second.

On this exciting course, you'll explore a range of core and specialist units that develop your creative, technical, and critical thinking skills — all through the lens of AI and emerging technologies in media production.

You will work through practical projects, experimental briefs, and collaborative tasks that reflect real-world creative media industry practice.

Modules can include:

• Introduction to Media Processes and Technical Skills: Develop foundational skills across media platforms while experimenting with AI tools like image and text generators to explore new creative processes.
• Introduction to Design and Research Skills: Learn how to generate and develop ideas using both traditional and AI-assisted research techniques.
• Responding to a Media Brief: Create work in response to a set theme, using AI tools to support ideation, content creation, and post-production.
• Exploring Audio-Visual Production and Technology: Experiment with video and audio, learning how AI can support editing, colour grading, sound design and visual effects.
• Exploring and Developing Creative Media Skills: Broaden your skills through hands-on workshops that blend traditional and digital approaches, such as AI-assisted animation, visual storytelling, and generative design.
• Personal Progression: Identify your progression goals while reflecting on the role of AI and emerging tech in future study, careers, or creative enterprise.
• Producing a Personal Project: You’ll propose, plan, and produce your media project — incorporating AI creatively, ethically, and meaningfully.

To join this course, you should have:

• 4 GCSEs at grade 4 or above, including English or Maths

or

• A relevant Level 2 qualification (such as a UAL Level 2 Diploma in Creative Media or similar), with a Merit or Distinction, plus GCSE English or Maths at grade 4 or above

We also welcome applications from students with creative potential and a strong interest in media and technology, even if they don’t meet all academic criteria. In these cases, we may ask for:

• A portfolio of creative work (this could include photography, video, digital art, or AI experiments).
• Attend an interview or taster session.

You’ll complete a series of units where you plan, produce, and present media content. For the AI Generative Media specialism, this could include:

• AI-generated visuals and short films
• Experimental media using text-to-image, sound synthesis or algorithmic design
• Hybrid projects blending traditional media and AI tools

You’ll build a digital and physical portfolio throughout the course, showcasing:

• Concept development (mind maps, mood boards, research)
• Technical experimentation (test shots, software exploration)
• Creative outcomes (final visuals, edits, animations, etc.)
• Reflections and evaluations on your process

AGED 16 - 18

If you will be aged 16, 17 or 18 on 31st August 2025 before the start date of the course, and you have the legal right to remain in the UK for the duration of your course then your study with us will be free.

Please see here for the documents you need to show us.

Some courses have additional costs, such as specialist materials and trips.

Many of our students are eligible for financial support. See here for details.

This exciting and future-focused course prepares students for a wide range of creative careers in the rapidly evolving media and technology industries. Upon successful completion, students can progress to higher education courses such as BA (Hons) degrees in Digital Media Production, Creative Computing, Film and Television, Animation and VFX, or specialist areas like AI and Creative Technology.

The course also supports progression to Foundation Diplomas in Art, Design or Media. With a focus on emerging tools and creative workflows, students develop the practical, conceptual, and critical thinking skills needed for careers such as digital content creators, video editors, motion graphics designers, social media producers, or creative technologists.