Marketing - T Level (Pearson)

This course will be delivered at the newly refurbished Soho centre, in the heart of London's Digital and Creative economy. This is an exciting new addition to Capital City College.

The T Level in Marketing is an innovative, two-year, Level 3 qualification that combines in-depth classroom learning with practical industry experience. Designed in collaboration with leading employers, this course equips students with the core knowledge and specialist skills needed to thrive in the fast-paced marketing sector.

You will explore key concepts, including principles of marketing, sales, and procurement, the business environment, and the impact of technology on marketing. The program emphasises sustainability, communication, and project management, ensuring a well-rounded educational experience.

Highlights:

• Minimum 315 hours of industry placement with an employer, offering real-world experience.
• Core subjects like digital marketing, customer behaviour, legislation, and sustainability.
• Pathways to careers as Marketing Assistants, Digital Marketing Executives, or further study at universities.
• Integrated development of English, maths, and digital skills.

This course is aimed at learners who wish to progress into a career within the Marketing sector. The purpose of this course is to understand the key concepts of marketing and how they can add value to an organisation through leadership, culture and vision.

You’ll spend 80% of your time in the classroom and 20% on an industry placement with an employer (equivalent to 45 days) to give you the skills and knowledge companies look for. Your industry placement gives you the chance to learn what a real career is like while you continue your studies. To achieve the T Level, you will need to successfully demonstrate your achievement of each of the components.

Entry requirements for this T Level programme are:

• Overall 5 x GCSEs at Grade 4 and above for all T Levels
• English and Maths Grade 4 and above

All applicants will be invited for an interview and assessment to confirm that the course is suitable for them.

Students undertaking the T Level in Marketing will be assessed through a combination of core examinations, an Employer Set Project, and an Occupational Specialism assessment. These assessments are designed to evaluate both theoretical knowledge and practical skills.

Core Component (50% of OVERALL GRADE)

Core Examinations (60%)

• Core Paper 1: Business Principles
  Duration: 2.5 hours | Weighting: 30% of the Core Component
  Covers topics such as the business environment, organisational structures, and sustainability.
• Core Paper 2: Principles of Marketing, Sales, and Procurement
  Duration: 2.5 hours | Weighting: 30% of the Core Component
  Focuses on marketing principles, sales processes, and procurement strategies.

Employer Set Project (ESP) (40%)

• A 10-hour, externally assessed project.
• Students complete a real-world marketing challenge set by industry professionals, applying their knowledge and skills to practical scenarios.

Occupational specialism component (50% of total Grade)

Skills-based Project

• Duration: 24.5 hours | Weighting: 100% of this component.
• Focuses on marketing-specific tasks, including market research, proposition development, marketing communications creation, and evaluation of effectiveness.
• Assessed through a project that simulates workplace tasks, ensuring students demonstrate their occupational competence.

AGED 16 - 18

If you will be aged 16, 17 or 18 on 31st August 2025 before the start date of the course, and you have the legal right to remain in the UK for the duration of your course then your study with us will be free.

Please see here for the documents you need to show us.

Some courses have additional costs, such as specialist materials and trips.

Many of our students are eligible for financial support. See here for details.

Graduates can move into roles such as Marketing Administrator, Marketing Assistant, or Digital Marketing Assistant. Alternatively, progression to higher apprenticeships, HNCs, HNDs, or university degrees in marketing and business is supported.