Multichannel Marketer - Level 3 Apprenticeship

The broad purpose of the occupation is to support customer-focused marketing activities that drive the demand for a product or 
service through awareness raising and/or perception building to generate results for the bottom line. The emerging green economy is creating increasing opportunities for new and complex services and products. This may require marketing activities to focus on raising awareness of the benefits of conducting transactions, purchases, or product purchases within an environmentally sustainable model.

• New entrants to the digital industry, depending on the digital marketing job role.
• Prior experience in a digital marketing role is desirable.
• Individuals working in various organisations in digital marketing roles. 

The Multi-channel Marketeer Level 3 Apprentices can progress to become a senior marketing officer or a manager in multi-channel digital platforms.

Included in the programme:

• 11 Occupational duties
• Functional Skills English and Maths Level 2 as needed

The Multi-Channel Marketer EPA involves the following:

• Written Report /Project (2500 words)
• Portfolio of evidence-based work
• Presentation and Q&A (45 mins)
• Professional Discussion based on Portfolio (60 mins)

Pass, Merit or Distinction grades may be awarded. 

Successful completion of the multi-channel marketer standard will allow the completer to become an associate member with the Chartered Institute of Marketing (CIM), with Digital Marketing Institute (DMI) for Power membership and with the Data and Marketing Association (DMA) 
for membership.