Social Media Marketing - Introduction (Digital Skills Academy)

Are you ready to take your marketing skills to the next level?

Our Social Media Marketing course is designed to equip you with the tools and knowledge needed to excel in today’s digital landscape. Whether you're a beginner looking to break into the field or a marketer aiming to sharpen your skills, this course offers comprehensive training on the latest social media strategies, platforms, and tools. Learn how to create compelling content, master platform algorithms, and leverage analytics to drive real results for your business or clients. We also include real life examples and practical projects to help you excel!

In this course, you'll dive deep into the world of social media marketing across key platforms like Facebook, Instagram, TikTok, LinkedIn, and more. Our expert instructors bring real-world experience to the table, guiding you through everything from building a strong online presence to running effective ad campaigns that convert. You'll gain hands-on experience through practical exercises, case studies, and projects that reflect the challenges and opportunities in the digital marketing industry today.

By the end of the course, you’ll not only have a solid understanding of social media marketing but also a portfolio of work that showcases your skills. Plus, you’ll earn a certification that is recognised by industry leaders, giving you a competitive edge in the job market. Don’t miss this opportunity to boost your career and become a social media marketing expert. 

This course will cover:

• Overview of social media platforms (Instagram, Tiktok, Facebook, and YouTube) 
• The role of social media in digital marketing
• Understanding social media metrics and KPIs
• Identifying target audiences
• Setting SMART goals for social media campaigns
• Content strategy and planning
• Competitive analysis

You will need to be eligible to study in the UK. Upon enrolment, you will be asked to upload residency and income documents for college funding purposes.

Upon successful completion of the course, you can progress to further study in this area.